Do College Rankings Matter Essay - 1036 Words

Eunji Song Mrs. Wilson English III 30 April 2016 Do College Rankings Matter? During the past several decades, â€Å"ranking system† became an important factor of the way to measure people’s success or failure in the United States of America. This ranking system is applied to sports teams and companies in the world. This system makes them competitive, so teams and companies are able to gain more profits from those competitions. And it does make sense when ranking system is applied to sports teams or companies because their purposes are earning more money or being famous using competitions. However, this ranking system can be cruel to people who got lower ranking. According to the author Frank Bruni, problem is that this system is also applied to education system and this ranking system seems cruel. Therefore, high school students and their parents should keep away from the conventional belief that their success or failure in the future is already determined by their college rankings because test scores are not going to help you anymore in the rea l world. As people know, college rankings can provide more informations to student and their parents. Also, college rankings make students be able to consider their future school based on the facts they need. Those data of college rankings are collected by trustable survey agencies, independent third parties and etc. Therefore, the resources of the based informations are trustworthy. According to College and University Ranking Systems,Show MoreRelatedThe American Council Of Education Essay1722 Words   |  7 Pageseducation institution they attend, how much that choice matters, and how college rankings contribute to those choices. These are important topics to mention because unlike other parts of the world, the United States provides a large amount of variety in terms of higher education institutions. The Guide (2007) highlights this heterogeneity, but fails to discuss how the autonomy to choose which school one attends largely impacts one’s experience in college and beyond. The Guide (2007) is designed for bothRead MoreIs College Ranking Necessary?1449 Words   |  6 Pagesâ€Å"Is college ranking necessary?† It is undoubtedly true that college education is an investment; whereby the student together with their parents spent money, time and energy for four years with the intention that this ‘intellectual’ investment would be profitable. It is because of this, therefore, that people take huge interest in knowing where the college stacks up in comparison to the other colleges; therefore making the college ranking useful to many people. Many parents and studentsRead MoreIs College Ranking Necessary?1468 Words   |  6 Pagesâ€Å"Is college ranking necessary?† College ranking is necessary to many people due to different reasons. True as that may be, I also have a diverse opinion. It is undoubtedly true that college education is an investment; whereby the student together with their parents spent money, time and energy for four years with the intention that this ‘intellectual’ investment would be profitable. It is because of this, therefore, that people take huge interest in knowing where the college stacks up in comparisonRead MoreGraduation Speech : College Admissions1424 Words   |  6 Pagesthe process of college admissions. While it may seem like no big deal - it may sound like a blessing when the length of a graduation ceremony is considered - the impact of a class ranking extends far beyond the privilege of giving a speech on graduation day. Class rankings are a vital component of high schools, and eradicating them would be detrimental to both colleges and students in many ways. Class rankings provide colleges with data needed for evaluating applicants. Some colleges have a plethoraRead MoreWinning A One Loss Florida Gators Team Won The Southeastern Conference Title Game1336 Words   |  6 Pagesplay for the National Championship because they started out at a ranking of 17 in the beginning of the season and were not able to jump ahead of USC or Oklahoma since they went undefeated as well. Critics argue that if the change was made to have a playoff the BCS rankings will not by having a playoff system the BCS rankings will not be ignored and will still be used. When determining who will make it to the playoff the BCS ranking will be used. The top four teams each play a semifinal game and theRead MoreWhat Does It Affect My Personal Learning?912 Words   |  4 PagesWhen it comes to absorbing information into a useful format that can be used and applied into our experience of life, learning matters. Recently, I have begun to look at the idea of learning in a new way, thanks to the work of many researchers who sought to understand how the human mind learns. In this paper, I will focus on one particular learning model that was presented by Neal Fleming and discuss how it affects my personal learning. In Fleming s model, sometimes referred to as VARK learningRead MoreProfessional Vs. Collegiate Football888 Words   |  4 Pagesthe ages of the players in college football, usually ranging from 18 to 24, the pace of play picks up drastically compared to the NFL which often has older players on the field mixed in with some of the younger who progressed from college. This younger age group allows for a faster game in college, since the players bodies are able to keep up with the faster tempo. Some teams in the NCAA, college football’s main governing body, will run up to 90 plays per game (Team Rankings) whereas on the other handRead MoreDifferent Regions And Cultures Made Different Ways Of Educating1692 Words   |  7 Pagescultures made different ways of educating. Asia always dominates in the rankings of the OECD on the PISA (Worldwide study by the Organization for Economic Co-operation and Development (OECD) in member and non-member nations of 15-year-old school pupils sch olastic performance in mathematics, science, and reading.) tests. More specifically, China has always ranked in at least the top 10. In the 2012 release of the OECD rankings, Shanghai China ranked number one on all reading (570), Mathematics (613)Read MoreCost Of An American University970 Words   |  4 Pagesclearly see that tuition is starting to up and up with no real reasons why. Many cannot afford to go to college since scholarships and such only go so far; even if a student achieves a fully paying scholarship, which only means the coast of the courses, not necessarily everything needed. Computers, printers, books, room and board, food, car, clothing, school supplies and so much more are needed for college. With each passing item on the list, it become more and more expensive, which can prove to make anyoneRead MoreMy Second Encounter With Drama Essay811 Words   |  4 Pageshow to run a show full from backstage. In high school I studied theatre and took many courses focusing on all the aspects of theatre. One course offered was theatre production. Within this course I learned details on everything a stage manager has to do. All paperwork including calendar, prop list, and character breakdown sheets. In the future I would like to earn my master s degree and then pursue my doctoral degree. I want to one day own my own christian based performing arts center. Where I will

How Technology Can Play Improving Education Systems

Technology, as we all know, is helping and improving many disciplines of life. Technology, in Britannica Encyclopedia, is defined as the application of scientific knowledge to the practical aims of human life (Britannica, 2009). Using technology in education for the purpose of better understanding is a positive step taken by most of the schools, colleges and universities all around the world. Technology can play vital role in improving education systems. You can see electronic gadgets and computers being used in schools, colleges and universities. Audio visual tools are developed to teach complex topics to students in fun way. Faiza Abdur Rab, in her articles ‘Recreational Activities vs. Studies’ said that the lifestyle and education had become more competitive as science and technology is progressing (Rab, 2009). This advancement had brought many noticeable changes in methods and approaches of learning and education. This progress is making people of the developing coun tries to meet the challenges of world. This is also helpful in improving the style and standards of living. Typically, classrooms are a place with a white board from wall to wall and desks placed orderly facing towards the board. Technology has given us projectors, color screens, computers and laptops to make learning more colorful and more interesting than before. Use of multimedia projectors, and power point slides makes learning mathematical, physics and other difficult principles easier to understandShow MoreRelatedUnderstanding The Need For Nursing Informatics1393 Words   |  6 Pagesthrough the use of technology. It plays an important role in education and nursing work (Darvish, A., et al., 2014). The need to study the role of nurses and highlight appropriate information technology (IT) education programs to integrate with the ever increasing pace of scientific and technological development is key (Darvish, A., et al., 2014). The term â€Å"nursing informatics† (NI) has been coined to connect this type of expertise of applying IT with nursing duties like education, management, andRead MoreThe Impact Of Technology On The World Of Statistical Education1650 Words   |  7 PagesIntroduction Technology is constantly changing and evolving – so it can be no surprise that it is having an effect on the world of statistical education. This paper takes a look at three different articles – The Guidelines for Assessment and Instruction in Statistics Education (GAISE) Report (Franklin et al., 2007), that presents information on statistical education as a whole and two other articles, Evaluating Data Analysis Software: The Case of TinkerPlots (Fitzallen, 2007) and The Role of Technology inRead MoreCost and Quality Analysis1217 Words   |  5 PagesUniversity July 24th, 2012 Ethics, Policy, and Finance in the Health Care System Sally L. Clark A challenge that the healthcare nation is facing is to provide the quality of care that is expected and obtain low healthcare cost. Working hand in hand with the private sector and government is in hopes of improving the quality of care that each patient deserves and maintaining the cost so that research can continue. The purpose of this paper is to look into relationships betweenRead MoreTechnology And Its Impact On Society849 Words   |  4 PagesHave you ever imagined a world without technology? Have you ever imagined not being able to watch your favorite television show, play video games, snapchat on your cell phone, surf the web, and finally, the capability to video chat with friends and family? Such a world seems so harsh and cruel and non-progressive right? These are key reasons why technology is positively important to society. Frankly, technology contains the key to success, survival, and most importantly, the key to innovation andRead MoreThe Medical Library Association ( Mla ) And Groups Of Environmental Health1235 Words   |  5 Pagesreported that health literacy is major problem facing the nation and that even well-educated Americans have pressing issues with certain aspects of the health system. These issues include problems with understanding medical terms, prescription information, and even problems traveling around hospitals and medical centers. The IOM concluded that improving health literacy in the United States is one of the most pressing health policy issues. This conclusion sparked a large amount of discussion throughout theRead MoreTechnology in Education Essay1675 Words   |  7 PagesIntroduction Technology, as we all know, is helping and improving many disciplines of life. Technology, in Britannica Encyclopedia, is defined as the application of scientific knowledge to the practical aims of human life. (Britannica, 2009) Using technology in education for the purpose of better understanding is a positive step taken by most of the schools, colleges and universities all around the world. Technology can play vital role in improving education systems. You can see electronic gadgetsRead MoreThe Electronic Medical Records ( Emr )1366 Words   |  6 Pagesa variety of patient health information. It is a new technology in the health and hospital information field where clinical, demographic, and management information is entered in a electronic record. EMR information can be accessed such as patient history, billing or insurance data, allergies, immunizations, medications, orders, laboratory tests, diagnostic results, and images with just pushing a few keystrokes. It is an application technology that has enormous potential to enhance the efficiencyRead MoreTechnology And Its Impact On Healthcare1671 Words   |  7 Pagesaround technology, with this being said as technology changes so does our society. In t oday’s healthcare fields the same is true healthcare revolves around technology and its advances. These technologies play a major role in the way we do things in healthcare and also how we give care to patients. One major technology that is currently revolutionizing healthcare is telehealth. The concept of telehealth has many different aspects which are helping to eliminate gaps in the current healthcare system byRead MoreEssay on A Comparison of American and Canadian Education 865 Words   |  4 PagesI found the Differences and similarities of both educational systems very interesting. The United States educational system is has three levels however; some school districts may subdivide elementary and secondary students to create separate schools at the middle and junior high level. Once a child turns five they begin kindergarten and stay in elementary until they graduate. From there they attend junior high, grades 5 through 8. All students enter into High School for grades 9-12 and if they areRead MoreThe Concept Of E Learning Inclusion Into An Education Essay1555 Words   |  7 PagesThe Concept of e-learning inclusion into an education begins with the teacher and the manner in which they teach. A simple explanation of the view is that the teacher is the final authority and source of knowledge.The problem for many teachers is transition of teaching in manner than accommodate the use of technology. Mining how they have previously been teaching with the use of technology which gives birth to e-learning. In e-learning, Technology is simply a mean that teachers may use in different

Appropriate Needs Assessment For a Social Intervention Program Free Essays

In the pre-planning stages of any social intervention project, a basic needs assessment of the target group or population should be conducted first to determine priority areas for intervention and draw up benchmark data and indicators for reference during planning, implementation, monitoring and post-implementation phases. Furthermore, according to Acosta et. al, â€Å"Conducting needs assessment research is a rational way to examine the effectiveness of social programs† (Acosta, 343). We will write a custom essay sample on Appropriate Needs Assessment For a Social Intervention Program or any similar topic only for you Order Now A needs assessment basically consists of several benchmark data gathering activities that would require collection of primary and secondary data and other forms of data gathering, like focused group discussions.   Some even require several or multi-level studies to come up with the benchmark results, like that of an assessment process conducted in the State of Pennsylvania. To quote: â€Å"The process was designed to use a seven-step procedure incorporating qualitative and quantitative data collection strategies† (Daly, 95).   Hence, depending on the needs and scope of an intended intervention, strategies for benchmark data gathering in establishing needs assessment output should be pre-designed. A needs assessment usually focus on a group of people or population in a given environment.   For example, the needs assessment from Pennsylvania stated focused on â€Å"Individuals with developmental disabilities who present challenging behaviors create significant issues for families and service delivery systems that provide support† (Daly, 95). How does one go about specifying the extent of a problem? The results of a needs assessment study identifies several opportunities for addressing the problem and gives an insight on how best to attack or implement the program to address the conflict or problem in a given population group in a specified environment.   There are strategies and methodologies by which the problems or needs for social intervention can be identified and addressed.   One such approach is the SWOT Analysis or the identification of the Strengths, Weaknesses, Opportunities and Threats present in the environment and in profiling all the stakeholders affected in the proposed or planned social intervention program. Elaborate on the difficulties associated with defining and identifying the targets of interventions. How might we describe the target populations of social interventions? Not one social intervention program can boast of a 100% foolproof plan that will ensure a definitive path for success or capture and identify for sure the appropriate beneficiaries of a social intervention project.   In every intended project, it has been a lesson in the past that planning should be bottom up and not the other way around.   Instead of a project identified and a benchmark study scheduled just to fit into the â€Å"prerequisite† for approval of the intervention program, the process should be reversed. One frequent mistake adapted by governments or non-profit organizations, in identifying target populations for a social intervention program. is having a â€Å"ready made program† and trying to find a beneficiary for the identified program.   The environment and community setting plus other nuances other than a pre-targeted population should be considered first, and then the intervention program, later to be identified in an appropriately processed needs assessment.   Otherwise, if the social intervention program has already been prescribed even before consulting what the target population needs and what the community or environmental setting dictates, then the intervention program has already failed even before it has begun. Works Cited: Acosta, O., and Toro, P. (2000). Let’s Ask the Homeless People Themselves: A Needs Assessment Based on a Probability Sample of Adults. American Journal of Community Psychology, Vol. 28, 343. Daly, D., Kvarfordt, C., Malatchi, A., Shannon, P., Yoder, T. (2001).   Capacity for Statewide Implementation of Positive Behavior Supports: A Needs Assessment Strategy. Journal of Positive Behavior Interventions, Vol. 3, 95.    How to cite Appropriate Needs Assessment For a Social Intervention Program, Essay examples

Analysis Marketing Plays of Nike and Adidas †MyAssignmenthelp.com

Question: Discuss about the Marketing Plays of Nike and Adidas. Answer: Introduction Marketing plays a vital role in every organisation as it has the potential to create an impact on the profitability of the business. Marketing helps in building a link or relationship between the organisation and customers. It is crucial for a business to use marketing function for attracting customers towards the business, developing loyalty among the customers and retaining customers. Organisations need to utilise marketing function in an effective manner for gaining a competitive advantage over its competitors in the market. This assignment is based on the analysis of the effectiveness of the marketing functions of two companies which have acted as a competitive advantage for the company. This assignment will discuss the case study of Nike and Adidas for analysing the role played by marketing function in contributing towards growth and success of the business. Evidence will be provided for explaining the importance of marketing function for both the companies.Marketing strategies adopted by both the companies will be discussed. Case study of Nike: Strategic marketing plan of Nike Nike is a public company operating in the Apparel, Accessories and Sports equipment industry. It was founded by Bill Bowerman and Phil Knight in the year 1964 (Nike, 2017). Nike is among the top brands in the world which have utilised its marketing strategies in an effective manner. Nike is focusing on innovations and discoveries for providing better quality products and experience to its customers. It has used a slogan Just Do It for its marketing campaigns so to place its focus on fitness, sportsmanship, and competition (Ros, 2011). Another aspect of the marketing strategy of Nike which has contributed towards its success is the use of e-commerce websites for offering products to the customers through online mode. Its e-commerce website was launched in 1999 which has enhanced the performance of Nike. For spreading awareness among the customers it has entered into contracts with celebrities along with the use of mass media (Ahmed, 2016). Case study of Adidas: Adidas: Sprinting Ahead of Nike Adidas is operating in the Apparel, accessories and sportswear industry and offering its wide range of products all around the globe. It was founded by Adolf Dassler in the year 1924. It stands at the 2nd place when it comes to the largest sportswear manufacturer in the world and largest sportswear manufacturer in Europe (Adidas, 2017). Several strategies have been used by Adidas for the promotion of the products. Big sporting events have been targeted by Adidas for the marketing of the products and it focuses on the acquisition of the official sponsorship rights of the sporting events such as FIFA cup, Olympic Games, and Eurocup. Adidas has produced shoe and phone scheme with the cooperation of Samsung. Samsung and Adidas have launched a phone which works well with the Adidas shoes. For the marketing of its products, it has targeted emerging market of China. Another strategy adopted by Adidas was differentiation strategy by using innovations so as to differentiate its products from the competitors (Dogiamis Vijayashanker, 2009). Marketing success evidence Distribution of the products of Nike is done on a different level basis which has helped in generating satisfaction and loyalty among the customers. Nike is offering high premium products to certain distributors only so as to enhance the sale of high premium products. Nike has placed its focus on producing high-quality products so that its customers are less worried about the price. This aspect has helped Nike in setting higher prices for the products in comparison to its competitors. The focus of Nike is on the athlete group who enjoys sports goods of high quality.Net sales of Nike have increased in the year 2015 in comparison to the year 2013 and 2014. In 2015, Net sales of Nike were$ 31.34 Billion and in 2013, it was $ 25.3Billion and in 2014, it was $ 27.8Billion (Ros, 2011). Nike has gained a competitive advantage due to various aspects and these aspects include technology used by Nike, research and development strengths, economies of scale, the manufacturing cost of the product s and patents. Nike has used effective distribution channel and promotional activities include newspaper advertising, commercials, billboards, and celebrities. This has acted as the strength of Nike which contributed towards the success of the marketing plan of Nike (Mahdi, et. al., 2015). On the other hand, Adidas has focused on the marketing function more rather than on the production as it has outsourced its production function. For the marketing of its products, it has entered into a partnership with the music channels, rock shows, and sporting events. Few parameters have been considered by Adidas for the marketing of its products and these parameters include performance, price, style, comfort, durability, and brand. The multi-brand approach has provided an opportunity to hold a large market share (Ali, et. al., 2017). It has acquired Reebok which has helped in reducing the cost and optimum utilisation of the cost. Broader distribution strategy has been adopted by Adidas which has enhanced the process of close monitoring and enhancing the in-store experience of the products. Most important aspects which have contributed towards the success of Adidas include technological advancements and targeted marketing promotion strategy. Expansion of the distribution system an d use of community connect programs and social media programs have provided a competitive advantage to Adidas. It's multi-brand portfolio and differentiated positioning has provided a competitive advantage. Regular customer feedback strategy has been adopted by Adidas which has helped it in dealing with the competition in a better manner as well as generated customer involvement and customer loyalty (Dogiamis Vijayashanker, 2009). Analysis and explanation BCG Matrix has been applied for the analysis of the effectiveness of the marketing strategies of both the companies. Nike has been placed in the cash cows category on the BCG matrix. Nike holds a fairly stable market share which has placed it in the category of BCG matrix. Nike has benefited from the economies of scale and is using outsourcing strategies for reducing the cost involved in the manufacturing of the products. The focus on the marketing strategies of Nike is diversification of the market share and providing quality products. Nike is providing high-quality products to its customers and due to the high-quality products; its customers are ready to pay the higher cost. Nike has ensured high-quality products which have enabled it to charge a higher price for its products. The value based pricing strategy has been adopted by Nike. Nike is focusing on the expansion of the distribution channels at the global level so as to make the products available to the customers (Efrimidi, 2015). Technology has been used by Nike for enhancing the quality of the products offered as Nike has entered into col laboration with the companies based on technology. For example, Nike has entered into collaboration with Apple. Sensors have been placed inside the shoes of Nike so that users can connect their iPod with the Nike shoes. For providing a better experience to the customers, it has launched a sub brand named as NikeiD. NikeiD allows the customers to customise the footwear according to their want (Deng, 2009). Adidas group is having four brands which fall in the different category of the BCG matrix. Adidas and Reebok are falling in the star category as both these brands hold a strong market share but it is facing tough competition which is prevailing in the industry. Rockport and Taylor are falling in the question mark category as they hold low market share but these brands of Adidas group have good potential (Ali, et. al., 2017). It has made an analysis of the response of the customers which has made it distribution strategy more successful. For increasing the sales, Adidas has focused on the expansion of the distribution system by using co-brand stores and exclusive stores. It has used community connect programs and social media programs which have contributed towards its success. Constant improvements are made in the products lines for promoting the products. Its multi-brand portfolio has helped in covering the sports and consumer segments which have inspired people (Lagnese, 2017). Cus tomers hold high bargaining power which is a concern for Adidas and availability of the counterfeit products has affected its market share. Changing lifestyle has provided an opportunity for the growth of the sportswear industry. The majority of the customers of Adidas belong from the upper and upper-middle class group. Adidas has analysed that it has to change strategies adopted as mass marketing and mass production strategies are not sufficient for serving the purpose (Alsbiei, 2015). Conclusion This assignment has discussed the marketing strategies adopted by Nike and Adidas which have helped these companies in coping with the increasing competition. The discussion has been made regarding the role of marketing in contributing to the growth and success of the business. Nike and Adidas are performing well and are using various marketing strategies for the purpose of attainment of the objectives set. Nike is facing tough competition and for coping with this increasing competition, various marketing strategies have been applied by Nike. It has adopted different distribution channels for offering its products to the customers with different income level. Nike has used e-commerce websites for attracting the customers and providing better services to the customers. Adidas has adopted a strategy which is to sponsor the famous athlete teams of the soccer industry, basketball teams, and football teams. All these strategies adopted by Adidas have provided competitive advantage to Adid as over the others in the industry. References Adidas, 2017, History, Adidas. Accessed on: 03 August 2017. Retrieved from: https://www.adidas-group.com/en/group/history/. Ahmed, R. R., 2016, Strategic Marketing Plan of Nike, Research gate. Ali, M., Din, N. M.., Jami, M. and Ilyas, P., 2017, Comparative Analysis of Brand Performance and Financial Gains a Case Study of Nike, Adidas and Puma, International Journal of Humanities and Social Science Invention, Volume 6, Issue 1, PP.17-25. Alsbiei, O., 2015, ADIDAS Group Strategy analysis, Research gate. Baroto, M. B., Abdullah, M. M. B. Wan, H. L., 2012, Hybrid Strategy: A New Strategy for Competitive Advantage, International Journal of Business and Management, Vol. 7, No. 20. Deng, T., 2009, Just Done It--- Nikes New Advertising Plan Facing Global Economic Crisis, International Journal of Business and Management, Vol. 4, No. 3. Dogiamis, G. Vijayashanker, N., 2009, Adidas: Sprinting Ahead of Nike, MCAFEE. Efrimidi, K., 2015, Marketing plan of developing and promoting sport shoes online shop LifeShoes, University of Barcelona. Lagnese, M., 2017, How the adidas Group's Corporate Strategy Has Resulted In Growth and Increased Profitability within the Sportswear Industry, Allegheny College DSpace Repository. Mahdi, H. A. A., Abbas, M. Mazar, T. I., 2015, A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the context of a Dynamic and Competitive Environment, International Journal of Business Management and Economic Research, Vol 6(3),167-177. Nike, 2017, About Nike, Nike. Accessed on: 02 August 2017. Retrieved from: https://about.nike.com/. Ros, A. A., 2011, NIKE Strategy: Strategy Management, International Journal of Competitive Intelligence, Strategic, Scientific and Technology Watch Sciwatch Journal, vol 4 issue 1.

The Comic Scenes in Doctor Faustus Essay Example For Students

The Comic Scenes in Doctor Faustus Essay Dr. Faustus, decidedly a tragic play, contains a number of comic scenes. It is a matter of sheer conjecture whether Marlowe wrote these scenes himself or allowed someone else to write them in deference to the prevailing taste of the times, because, Marlowe in the Prologue to Tambularine had contemptuously discarded buffoonery or clownage as being inappropriate for the dignity of tragic drama. The comic scenes of Dr. Faustus are significant in many respects. Now we may have a brief examination of the comic scenes. The first comic scene (Act I, Scene II) occurs between Wagner, the servant of Dr. Faustus and between two scholars. Wagner here parodies the mediaeval scholastic process of reasoning adopted by scholars whose discussions he has often heard at his masters residence. The scholars ask him as to the whereabouts of Faustus. Wagner tries first to puzzle them by his answers. Then he says, God in heaven knows where Faustus is. Certainly this produces laughter but it also indicates the degeneration of Faustus. Faustus, after turning to necromancy, will certainly degenerate and only God knows where he will go. We will write a custom essay on The Comic Scenes in Doctor Faustus specifically for you for only $16.38 $13.9/page Order now Wagner refers to the dining hall as the place of execution. It is also the place of the moral execution of Faustus. This scene also indicates the misuse of knowledge. Faustus in the previous scene uses logic to justify reason for turning to necromancy while Wagner is using logic for no other purpose than to puzzle the two scholars. The next comic scene occurs in Act I, Scene IV. Wagner and the clown are engaged in this scene. Wagner wishes to engage the clown as his servant, and referring to the poverty of the clown he says that the clown is so hungry that he would give his soul to the devil for a shoulder of mutton, though it were blood-raw. But the clown refuses and he says the if he must give his soul for the sake of food, he will insist on the mutton being well-roasted and being good sauce. This scene no doubt produces laughter, but it is important also to indicate the degeneration of Faustus. Faustus would sell his soul to Mephistophilis for infinite power while the clown would sell his soul to the devil for good food. Both transactions are ridiculous the first even more than the second because the first is far less realistic. The next comic scene is the scene of seven deadly scenes in Act II, Scene II. The seven deadly scenes namely Pride, Covetousness, Lust, Envy, Gluttony, Anger and Sloth were very important in mediaeval and later Christian theology. They played an important role in many works of mediaeval and Renaissance literature. The various sins do certainly amuse us by the manner which they describe their respective characteristics. Pride disdains to have any parents; Covetousness would like the house and all the people in it to be turned into gold; Wrath wounds himself with his daggers when there is nobody else to attack; Envy is begotten of a chimney-sweeper and an oyster-wife; Gluttony has bacon, beef, claret as his ancestors. When Faustus says that their parade feeds his soul, we can realize that he is going to be damned. Because, these sins are considered to put the soul of anyone manifesting them in peril of perpetual damnation. This scene is important also for the moral edification of the audience. The audience will be taught to hate these sins. In Act III, Scene I, Faustus harasses the Pope and other priests by remaining invisible. The scene may be considered as subversive criticism of religion as it alludes to the spiritual sterility of popes and priests. .ue0ccdce5d8bed9a67b23730a450aeece , .ue0ccdce5d8bed9a67b23730a450aeece .postImageUrl , .ue0ccdce5d8bed9a67b23730a450aeece .centered-text-area { min-height: 80px; position: relative; } .ue0ccdce5d8bed9a67b23730a450aeece , .ue0ccdce5d8bed9a67b23730a450aeece:hover , .ue0ccdce5d8bed9a67b23730a450aeece:visited , .ue0ccdce5d8bed9a67b23730a450aeece:active { border:0!important; } .ue0ccdce5d8bed9a67b23730a450aeece .clearfix:after { content: ""; display: table; clear: both; } .ue0ccdce5d8bed9a67b23730a450aeece { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue0ccdce5d8bed9a67b23730a450aeece:active , .ue0ccdce5d8bed9a67b23730a450aeece:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue0ccdce5d8bed9a67b23730a450aeece .centered-text-area { width: 100%; position: relative ; } .ue0ccdce5d8bed9a67b23730a450aeece .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue0ccdce5d8bed9a67b23730a450aeece .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue0ccdce5d8bed9a67b23730a450aeece .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue0ccdce5d8bed9a67b23730a450aeece:hover .ctaButton { background-color: #34495E!important; } .ue0ccdce5d8bed9a67b23730a450aeece .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue0ccdce5d8bed9a67b23730a450aeece .ue0ccdce5d8bed9a67b23730a450aeece-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue0ccdce5d8bed9a67b23730a450aeece:after { content: ""; display: block; clear: both; } READ: Why is this scene dramatic? Essay SummaryThe events that occur in Act IV, Scenes I II with Ralph, Robin and Mephistophilis are also comical. Robin is preferring magic on the basis of what he has learnt from Faustuss book. He summons Mephistophilis in order to teach the innkeeper a lesson. But, Mephistophilis, being irritated changes Robin and Ralph into an ape and a dog respectively. Faustus in Act IV, Scene III, makes a pair of horns grow on the head of a knight who has been insolent towards him. It has a touch of comedy but it also indicates that Faustus, who could become Emperor of Emperors, has now turned into a mere trickster. The scene (Act IV, Scene IV) of Faustuss dealing with a horse-courser is the last comical scene. The manner of talking the horse-courser provides laughter. But indicates to the extreme point of the degeneration of Dr. Faustus. The man who can have billions of dollars by his necromantic power now deceives a horse-courser only for forty dollars. A great scholar has turned into a trickster. The comic scenes, however, indicate some defects in the play. The abundance, according to a critic, of the comic scenes here weakens the dramatic quality. Many time the comic scenes are not up to the mark. In the harassment of the Pope, comedy degenerates into farce. The practical jokes played on the horse-courser is sheer-clownage and unworthy of a somber and great play such as Doctor Faustus. Despite all these facts, however, these comic scenes are significant. It may be said that the various comic scenes serve to fill the interval between Faustuss attainment of magical power and the damnation, which overtakes him after the gap of twenty-four years.

How Authors Can Get the Most Out of Twitter

How Authors Can Get the Most Out of Twitter How Authors Can Get the Most Out of Twitter Nathan Bransford is the author of the Jacob Wonderbar series and How to Write a Novel, which NY Times bestselling author Ransom Riggs called â€Å"the best how-to-write-a-novel book I've read." He writes a popular blog on writing and publishing  and  is also available for book editing and consultations on Reedsy. In this guest post, Nathan explains his belated love affair with Twitter.Let me tell you a story about how I joined the human circus, otherwise known as Twitter.I didn’t join it at all.In 2008, while I was boasting to friends that I would never do that whole social media thing, someone created a fake Twitter profile of me, photo and all, and started tweeting out my blog posts! Real people were replying to me and everything.Once I got wind of what was happening, I wrested control of the rogue account and grumpily determined it was time to succumb to social media.So yes. I now have around 93,000 Twitter followers and social media has become a foundational aspect of my entire professional career, but I can also relate to the deep reluctance some of you might have to engage with social media.Take it from me: it pays to be active on social media. Even if you don’t want to be.Here’s how to get the most out of Twitter. Learn 5 ways authors can get the most out of Twitter 1. Learn the basicsLet’s face it. If you're looking for the pulse of the publishing industry, Twitter is the place to go.It’s where many important industry conversations are happening, it’s where agents and editors are tweeting their manuscript wish lists, and it’s where people get into spectacularly heated arguments about arcane publishing topics that may utterly bewilder you.For the uninitiated, Twitter is essentially a stream of short posts. Twitter posts (â€Å"tweets†) are limited to 280 characters so there’s an incentive to be concise, punchy, and witty.You can â€Å"retweet† someone’s tweet, which pushes that tweet out to your followers - some tweets end up going viral and are retweeted tens of thousands of times. You can also share links, post a series of tweets in a â€Å"thread,† and share photos and videos.Speak your heart but mind what you say - everything but Direct Messages is public!2. Start nowDo you hav e any social media questions for Nathan? Or top Twitter tips to share? Let us know in the comments below!

Historicising knowledge Essay Example | Topics and Well Written Essays - 2000 words

Historicising knowledge - Essay Example Scientific proof, scientific explanation and scientific approach are the fashionable terms of our contemporary life. What do we really mean by ‘scientific’? Is it just a set of hypotheses designed in some controlled conditions?Or is it merely based on certain mathematic calculations and observations? Or is it something like a convenient tool used by politicians to usher their political interests in the name of service/grant to society? This term has transcended all walks of life.Labour management too talks of Taylorism, which in effect separates conception and execution. The ‘scientific management’ of Taylorism is just decoupling the labor processes from the skills of the workers. Scientific approach is not alien to mankind. It had emanated from the moment of realization of human needs and attempts made to get satiated. Right from the Stone Age, starting from the invention of wheels several numerous inventions have come up. The growth of knowledge of science is grotesque to such an extent that many processes, which were really scientific, have become our way of life. Although we tend to admire a village school boy using his socks to fishing in the wayside pond, we are not prepared to call him an innovator or scientist. However, the approach adopted by the boy is really scientific. Man’s everyday perception with theoretical powers had well been conceived by Foucault. Creativity is the means to an end and not an end in itself. Innovation is the end, where the realization of the creative idea is felt in its fullest depth. Innovation means taking all the promising ideas and testing them for real. Despite failures en-route, goal-focused creativity leads to success. (Sloane. P, 2003: p.8) Thus, we can accept science as a way of life but not a superficial guide from the sky to give us always extraordinary. The over conscious style of life has created a sort of numbness giving way to ramification of ‘normal science’ and â⠂¬Ëœrevolutionary science’. Kuhn’s conception of paradigm although is subjected to criticism by many successors, could not be right away rejected as a misfit. Because, in Kuhn’s view science, whether normal science or revolutionary science, moves in traditional path of progress involving problems, anomaly, crisis and revolution. At this point of revolution he sensed a normal phase to recur allowing an acceptable alternate paradigm to evolve. (Mouton J, 1993: p.77) Kuhn’s work although restricted to problem-solving within the continuously developing domain of interpretations of the paradigm itself, he termed the continuous elaboration of ideas which constituted the original paradigm as ‘normal science’ (Wallace, 1972: p. 467, 469) PERCEPTIONS OF SCIENCE: Science is perceived currently as a provider of extraordinary comfort. The evidence based empirical results – of scientists, (Merquior, 1985: p.40) the ‘workers of evidenceâ€℠¢ – have formed a strong foundation of connotations in which the theories and hypotheses evolved in the process of scientific problem-solving are construed as the best and only reliable tools to near the truth. This is what we currently mean scientific approach. An approach that confirms each and every stage of progress is termed scientific approach. Scientists however are expected to evolve imaginable and sometimes unimaginable theories on issues. Such scientists are alone are construed as innovators. Darwin was hesitant to publish his idea of evolution in 1842, since a radical theory required massive observational evidence to be marshaled in its support. (McGrath, 2010: p.34) In fact theorization gets evolved after a long process of perceptions and necessities. (Pearson, p.134). The theory of planetary motion is in itself as logically necessary as the theory of circle (†¦) The necessity lies in the world of conceptions and is only unconsciously and illogically transfer red to the world of perception. While talking about the law of motion of a planet, Pearson

International Business in the Globalization Environment Dissertation

International Business in the Globalization Environment - Dissertation Example Managers tend to see the international market as societies in microcosm with their own specific cultures and ways of transmitting these cultures to their members. Samiee et al (2005) and Verlegh (2007) examine the impact on a home country and unique brand image of the product on perception and buying patterns in targeted markets. They find that national stereotypes and buyer attitudes toward countries of origin influence the buying process and profitability of the company. Another layer of literature is based on theoretical materials and concepts aimed to discuss and evaluate business strategies and international marketing trends around the world. ... They examine the impact of culture on the formulation and the application of an international marketing strategy. The home country and the host country environment constitute an open interaction system. The strategies of the firm play the primary role in the interaction; secondary roles are played by a number of other players. Special attention should be given to such countries as Malaysia, Thailand and Philippine affected by strong national culture and traditions. The results of the interaction may be more or less successful from the point of view of the firm, the host country, or other institutions or organizations involved (Balabanis et al 157). The host country environment presents another set of macro factors. On the macro environmental level, cultural forces need to be evaluated. On the microenvironmental level, the factors become more specific; they include (1) buyer-seller relationships, (2) nature of supply and demand, (3) market price mechanism, (4) nature of competition, (5) barriers to market entry, and (6) nature of the distribution. At the operational level, factors such as (1) sof t versus hard currency, (2) exchange rate fluctuations, (3) inflation, (4) tariffs and quotas, and (5) invisible barriers become extremely important (Doole and Lowe 82). Research suggests that "cultural distance" also presents a major challenge to an entrepreneur assessing the potential of the host market.

Corporate Social Responsibility and Business Ethics in Barclays Bank Dissertation

Corporate Social Responsibility and Business Ethics in Barclays Bank - Dissertation Example The three concepts were discussed in relation to the roles they play in the strategic management of businesses, indicating that while they are generally viewed as peripheral issues to the maximisation of profits – the generally conceded principal aim of going into business – these concerns are actually central to the generation of revenues that lead to higher profits. CSR and stakeholder satisfaction, in particular regarding employees and customers, appeal to the market and therefore contribute significantly to the strategic and, ultimately, the financial success of the business. 24 List of Tables Table 1: Values and behaviours at Barclays Bank 33 Table 2: Performance of Barclays vs. Industry Leaders 34 Table 3: Frequency distribution of respondents according to age 38 Table 4: Frequency distribution of respondents according to gender 39 Table 5: Frequency distribution of respondents according to educational attainment 39 Table 6: Frequency distribution of respondents a ccording to length of association with Barclays Bank 40 Table 7: Customer satisfaction ratings 42 Table 8: Employee satisfaction ratings 45 Table 9: Respondents' perception of Barclays’ CSR for employees 47 Table 10: Respondents' perception of Barclays’ CSR for customers 49 Table 11: Respondents' perception of Barclays’ CSR for society 49 Table 12: Respondents’ perception of Barclays’ CSR for Government 50 Table 13: Respondents' perception on Barclays’ CSR for competitors 52 Table 14: Respondents' perception of Barclays’ CSR for the environment 53 Table 15: Respondents' perception of Barclays’ CSR for sustainability 54 Table 16: Respondents' perception of Barclays’ CSR for civil society 57 Table 17: Summary of mean scores for CSR perception 58 Table 18:Table of Pearson correlation coefficients between CSR & EMPSAT/CUSTSAT 60 Chapter 1: Introduction 1.1 Chapter overview The introductory chapter of this dissertation sets t he context within which the research problem is to be viewed. Specifying the context of the study delimits the perspective that an issue may be viewed, and sets the focal point and the boundaries for the study. The background of the research problem shall be discussed, leading to a statement of the purpose and objectives of the study. From the objectives, the research questions are articulated, in order to lead to findings that would eventually support the conclusion. Any assumptions made by the study are included, as well as the definitions of specific words and phrases relevant to their use in the dissertation. The significance of the study and its relevance to the industry and the broader social environment is thereafter discussed. 1.2 Background of the research problem The banking industry is a pillar of the nation’s economy and a vital determinant of the health and viability of business activity. Banks perform four critical functions: (1) their intermediation function, w here the banks intermediate between economic units with excess and deficient financial resources; (2) they adapt and modify terms and risks to the market

Pepsi And Coca Cola Advertising And Branding Media Essay

Pepsi And Coca Cola Advertising And Branding Media Essay For my Media Discourses topic I have selected the one on Advertising and Branding. The two brands/advertisements I have chosen are none other than those of the well-recognized Pepsi Co. and Coca Cola Ltd. But to make it a bit more interesting the products I chose and will be discussing are Pepsi Max and Coke Light, the new healthy additions to both companies. Secondly, it is worth noting that to expand the semiotic aspect of the advertisements I have chosen a printed advertisement for Pepsi Max and a video advertisement for Coke Light. I believe this will cover a wider variety of factors which can be discussed and analyzed; and that if it were kept to the print media only we wouldnt have been able to cover the semiotics like music, gestures etc. Over the course of this assignment we shall study the various semiotics: colors used, the slogans, music, clothing, gestures expressions, camera angles etc used in the respective advertisements. It is amazing how everything from the simple b ottle-design, the text used in the advertisement to the whole implementation of a video advertisement is perceived differently and holds different, yet invaluable meanings. We shall further investigate the meanings of these signs plus tools used and how they can influence and affect the audiences and consumers. I shall touch the point of sex used for selling in the advertisements of such brands and name a few others who use such tactics. After the photographs and advertisements are discussed to full extent we shall examine these brands with a more holistic viewpoint, where they stand and the image they are trying to portray. To make the argument more authentic I shall incorporate examples, pictures, references from the sources I have researched from etc. even though these two brands are clichà ©d I believe they serve as a prime example in todays world of the leading brand wars and shall be insightful in the topic at hand. At the end I shall give you a bibliography of all the materi al and books I consulted as a resource for this essay. I believe the following exhaustive account of semiotics hand-in-hand with media highlights its importance in todays marketing world. Discussion: While surfing the web I came across an advertisement of Coca Cola ltd on their product Coke Light. I believe it was formed by the branding team of Coke Light and no one individual can be accredited to having made the whole advertisement. I will now try to analyze the visual communication that connected the image of the product and the consumer; for these resulting ideas benefit the sales volume and profitability of the product. As a whole, if you watch the advertisement, it portrays and targets the young, healthy and sexy people being the ones who consume Coke Light. Conforming to the cultural norms we have specific mental schemas and opinions which belong to the society we live in mostly. Based on these we perceive what we see differently. For someone like me, an advertisement of coke selling the point of sex might be more acceptable than someone with a more conservative mind-set, living in a different society. So it is important to realize that the following ad makes sense to me and appeals to me because it follows the conventions of my social life and in the same way in some aspects appeals to a much wider consumer base. For instance the iconic colors used as semiotics in this ad are popular throughout the world. Almost everyone can relate red and black to Coca Cola and this advertisement makes full use of it. Using rather beautiful models (a guy and a girl) in the ad, taking place on a beach, they play along with the wholesome, powerful theme. Red is a dominating color which grabs the attention of the viewers/consumers and leads them to act o n what appeals to their senses. This is exploited in what the woman wears, i.e. a red gown with a feminine exuberance and in the Coke (written in red) Light (written in black). This can signify the womans power and/or control and the confidence in the quality of the product. Black is what the man adorns completing the colors of the brand. Secondly, to my knowledge he wears black to keep the attention off of him in the ad at first and converge it onto the more prominent woman. The background helps and most settings are leading the focus on the tow models. The overall dressing is deemed as sexy in todays world and even though such shows are considered provocative, here they have a meaning of comfortableness and a daring nature. She furthers this persona by constantly sending subtle signals to the guy while he swims in the sea. The guy takes full notice while making no approach. Upon reaching his bench he starts buttoning up his black shirt facing the other way from the girl. What he h ears next is her opening the can of Coke Light which brings a smile on his face. Upon dressing up he turns to her as she continues trying to tempt him. They then close up on the guy to show that he has a priests collar and this puts the woman in an awkward position. But the tension is eased as the guy walks over to the girl and blesses her for having Coke Light in her hands leaving her all flattered. This gives a holy aspect to the whole advertisements and finishes off with the slogan Have a great break. Humor has been incorporated to full extent and helps immensely in the formulation of a successful and memorable commercial. Millions of hits on this ad authenticate this belief. The second advertisement that I have chosen is from a local magazine and it is of Pepsi Max. We are well aware that Pepsi and Coca Cola are direct competitors and therefore when one comes up with an idea the other follows with his own innovations. The ad is a one page picture showing a bottle as well as a can of Pepsi Max, with an effect of the can breaking through the page which is depicted as a hard, solid wall. The fact that there are flowery and bold colors come off strikingly well in the advertisement. The design of the bottle is simple with the colors red white and black used, black replacing the well known blue in the Pepsi sign. The design is minimalist with no excessive clutter or visual distractions. The formal layout of the whole ad gives a Web 2.0 vibe. It is safe to say that the picture was crafted by the local graphic designers working in the Pepsi team. This we can see from the usage of lower case letters in the new Pepsi logo which is reminiscent of the web 2.0 format. This new look shows that drinking Pepsi Max is a modern, networked and social way of living. It again focuses on the whole, on the young generation, possessing the same mythic meanings as its Coke counterpart. The logo creates familiarity with a whole new essence to the consumers based on its unique presentation. Pepsi Max has concentrated on the shape of the bottle making it newer, black in color, portraying a powerful image which is not common to other cold beverages. Upon consulting other video advertis ements of this same brand I have come to realize not much is different in the mythical meanings of both of them. They pretty much target the same young, healthy generation as a target audience, carry pretty much the same slogan and have the same marketing mix. What differs is the brand pull it brings with it and the sponsors they get. Everyone is familiar with the cola wars. The major problem faced by both of them is that of constant growth as claimed by Philip Kotler (2008). Through these advertisements both these brands are trying to achieve but one goal, i.e. to increase profitability. The various semiotics and methods used have got to relate to the brand in the end in some way or the other and in turn it is this great backing of a brand name which ensures their safe progress in the competing world. Semiotics can be handled differently as discussed by P. Kotler and G. Armstrong (2008): à ¢Ã¢â€š ¬Ã‚ ¦ stated by the global brand manager of Coca Cola, in Spanish speaking Coke Light ads position the soft drink as an object of desire, rather than as a way to feel good about yourself as diet Coke is positioned in the United States. This desire positioning plays off research showing that Coca-Cola Light is seen in other parts of the world as a vibrant brand that exudes sexy confidence.

Writing Techniques in Art Spiegelmans Maus and Kurt Vonneguts Slaught

Writing Techniques in Art Spiegelman's Maus and Kurt Vonnegut's Slaughterhouse Five BAM! ZONK! POW! ZAP! What images do these words bring to mind? For many people, they illicit scenes of Batman and his sidekick Robin, fighting their way through a legion of bad guys while arriving only seconds after their arch-villain has escaped. From these short, succinct, nonsense words, images of battles are painted over a much larger canvas; the delicate balance and constant struggle between good and evil is illustrated in black and white terms. Unlike comics or television, life does not fit within these binary opposites. In a war there are good guys, bad guys, and everything imaginable in-between. ZONK! POW! Did a bad guy get thrown into a pile of crates or did our hero get knocked out from behind? These simple words are not enough for us to distinguish the difference between good and bad or right and wrong. At the same time, no artist or writer or illustrator could ever hope to present a situation in its entirety. How would a sentence like, ‘the hero, who although he treats his wife in a derogatory manner, punched a bad guy to save a damsel in distress’ serve as a gauge of morals or justice? It is not the creator’s job to portray an entire event, but rather, to present the event in a way that the audience can understand and draw their own conclusions from. In Maus, Art Spiegelman does not make any apologies about what he includes or leaves out from his story. Maus is not meant to be a story that encompasses World War II or the Holocaust, but rather, a story about the life of his father, Vladek Spiegelman: I still want to draw the book about you†¦/The one I used to talk to you about†¦/About your life in Po... ... but rather, that it was humanity itself which suffered. It is interesting that we cannot definitively say that either Maus or Slaughterhouse Five was intended to be an anti-war book. For an author to have taken a side would have opened their book to more criticism and opposition than they already harbor. Instead, both Vonnegut and Spiegelman chose to mask their true meaning behind subtle hints and allusions. We cannot put either book into the black or white category of pro or anti-war. Even Vonnegut by his own admission states that, â€Å"all I would have to do would be to report what I had seen† (Vonnegut 2). Maus and Slaughterhouse Five are not about proving a point or pushing an agenda. Instead, they present the absolutes of good and evil in a simple and concise way so that we may be able to distinguish all of the many gradients that lie in-between.